How do we help businesses grow?
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1Website optimization starts with...
1
Data
Intimately understanding your business, your customers and their behavior is vital. A comprehensive analysis will uncover the data-backed insights that’ll lay the foundation of your optimization action plan to improve your website’s performance.
Analyze your website- Our team conducts user surveys and interviews to evaluate your website from the perspective of your target audience. Is it clear and understandable? Is it fast and bug-free? Does it build trust? This’ll help us discover opportunities for improvements.
Check your analytics- We’ll make sure your analytics and tracking are functioning effectively. This includes correcting errors, improving how you track visitor interactions, and recommending new technologies that’ll help you make use of every bit of data you have about your visitors and turn it into actionable insights.
Perform qualitative research- Understanding the behavior of your prospects is the key to an optimized website. We study their activity on your site through heat maps, cursor movement patterns, user questionnaires, and session replay videos.
2
Execution
Based on the optimization plan, we design and code multiple, fully-functional variations of your website’s elements or pages to drive the highest conversion rate increases possible.
Create hypotheses- Sounds scientific? It is! These hypotheses help us to clearly identify what problems we’re trying to solve and the solutions we need to implement to improve your site’s performance.
Design and integrate- Our team of whizzes design, develop and implement new variations of your website that match your audience’s unique needs, preferences and pain points.
Test and compare- Using multivariate testing, we compare each variation of your website’s content, elements and pages to the performance of your current live versions, picking the highest-performing versions to take forward.
3
Optimization
As you sit back and relax, we’ll be carefully evaluating and refining your website to ensure you get the benefits of higher visitor engagement and conversion rates while your revenues increase exponentially.
4- Optimized web pages with consistently higher traffic and conversion rates.
- Campaign-specific landing pages optimized to seamlessly fit into your marketing campaign.
- Personalized experiences for each segment of your audience to maximize engagement.
- Actionable insights through our tests and research to drive future campaigns and optimizations.
1Campaign optimization starts with...
1
Data
Intimately understanding your marketing campaigns and each touchpoint in your user’s journey is vital. A comprehensive analysis will give us the data we need to identify discrepancies in your strategy and explore new opportunities to increase your campaigns' effectiveness.
Analyze your current campaigns- What strategies are you implementing? How are they performing? We take a holistic view of your marketing campaigns to gain a deep understanding of what’s working, what doesn’t, and how to fix it!
Understand customer journeys- It takes over a dozen touchpoints to convert your prospect to a customer. From first contact to conversion, understanding your customer’s journey across multiple channels reveals the most promising growth opportunities.
Identify missed opportunities- This forms the basis of our conversion rate optimization approach. Whether it’s identifying smaller inconsistencies in your strategy or implementing brand new ideas, we exhaustively discover the opportunities available to increase your campaign’s performance.
2
Execution
Based on the data we collected, we set up new versions of your adverts, emails, landing pages, and push notifications. We’ll also implement carefully-chosen new strategies to influence the right person at the right time with the right message.
Look at the big picture- Nothing exists in isolation. We make sure every single touchpoint and channel in your campaign connects to create a seamless experience for your customer. This involves both small optimizations to your current campaigns and fresh strategies to boost your conversions.
Focus on the data- A data-driven approach gives us a deep understanding of what is working, what isn’t, and the value of each touchpoint in your campaign. This drives intelligent optimizations – big or small – in your marketing campaign.
Create great user experiences- By focusing on conversion-focused user experience (UX) design and matching your audience segments with the right messaging, we help make your marketing campaign as effective as possible.
3
Optimization
As you sit back and relax, we’ll be carefully evaluating and refining your marketing campaign to ensure you’re delivering seamless user experiences and benefiting from exponentially higher conversion rates.
4- Predictable growth of your marketing campaign through continual testing and optimization of your funnel.
- Personalized marketing funnels that deliver the right message to the right people at the right time.
- Powerful branding that combines high-conversion content with UX design to engage more effectively.
- Actionable insights through our tests and research to drive future campaigns and optimizations.
