Credit24
A market leader amongst Estonia’s finance companies wanted to increase revenue by converting more visitors every month without increasing their marketing budget.
Problem
Credit24’s average number of new monthly customers didn’t match their ambitious goals for future growth. They were looking for a partner to find and execute optimization and growth opportunities for them.
Solution
They decided to choose Pernimo because we took a proactive approach to growing their business, and offered a full conversion rate optimization service.
After building our analytics platform, we knew how to find key insights from data that could help achieve Credit24's goals in the most effective way. Through situation and data analysis, we found that the highest growth would come through personalized communication to different segments with different needs. We designed a strategic plan to reach their goals, and led their growth projects from start to finish.
End result
- Landing pages personalization based on visitor and customer segments
- Cross-channel marketing flows with multiple touchpoints
- Improved index page’s engagement through split testing of page’s elements
- Custom web solutions for affiliate partners to generate more leads
- Integrated data flows with analytics reports for key roles in the organization
- Behavior-based popups for seasonal campaigns