Mary Monson Solicitors
A reputable UK law firm who pride themselves on giving excellent legal representation. Their explicit goal was to improve their website to increase the conversion rate from website visitors to clients.
Mary Monson Solicitors needed professional insights to understand what wasn’t working and what to change to reach their goals in the most effective manner.
The client turned to Pernimo as they liked our systematic and analytics-driven approach to finding key insights and offering solutions.
We conducted a thorough quantitative and qualitative analysis which gave us a data-driven basis for growing their business and boosting revenue.
The outcome was a combination of analytics insights and growth opportunities that covered:
- Analytics health check - marketing infrastructure analysis, errors in tracking, and suggestions how to improve overall analytics
- Technical bugs - a list of technical errors on the site
- Behavioral trends - a full-funnel behavioral analysis of the site to find underlying problem areas that can be turned into growth opportunities
- Usability analysis - both qualitative and quantitative user experience analysis to understand what visitors see, ignore, and do on the site
- Growth opportunities - a list of innovative marketing techniques to increase market share, and suggestions for quick conversion wins