Peachy

One of the leading UK-based short-term loan companies. They were looking for an improvement in their marketing strategies to build more personal customer relationships and boost loyalty.

Problem

Peachy felt the increased competition was taking their customers away and wanted to use innovative marketing strategies to increase customer retention and maintain their position as industry leaders.

Solution

Peachy chose Pernimo because of our specialization in up-to-date marketing tactics and our previous experience with scaling large B2C companies.

We advanced Peachy's tracking and analytics solutions, and set up an omni-channel marketing platform to make sure the relevant audience receives the appropriate message at the appropriate time. These updates made it possible to create and execute strategies for different customer segments in a personalized manner.

End result

  • Omni-channel marketing flows with multiple touchpoints
  • Event-driven email campaigns for multiple customer segments
  • Strategies and execution of seasonal email campaigns
  • Improved analytics setup with more granular tracking
  • Behavior-based popups for seasonal campaigns
  • Marketing materials with conversion-driven design principles
23%
increase in new monthly customers
34%
increase in email open rates

Pernimo’s innovative growth tactics have skyrocketed our results by personalizing our marketing. It’s a pleasure to collaborate with their team who is always very attentive and proactive.

Katre Kaarenperk,
CMO of Peachy

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